Loverboy drink sales 20201/17/2024 The irony was that eating and drinking well was the last thing on our minds in the Summer House so it became counterintuitive to try and integrate it into the show. When the opportunity to be on Bravo’s “Summer House” came about in 2017, I was working on a nutrition coaching app that I thought would align well with Bravo’s audience. There were some startups I worked on that never saw the light of day. You have to be ready to take a loss and move on, and stay driven and motivated through that. In between, I got my MBA at Babson, which was an amazing opportunity to build some business acumen in the classroom.Īs an entrepreneur, you have to trust your gut and acknowledge that sometimes you’re going to be wrong. I then worked in a variety of industries (healthcare, insurance, and real estate), primarily on the startup side. In college, I ran a contracting business painting houses. My first entrepreneurial endeavor was selling cutlery when I was 18. Kyle Cooke: I’ve always been very entrepreneurial. Launched in April 2020 with one SKU, Loverboy now offers 3 Spritz flavors sold separately or in a variety pack (Passion Fruit Guava, Mango Peach & Blueberry Lemon Basil).īoth product lines focus on delivering a great tasting guilt-free sipping experience while eliminating the dreaded sugar hangover.We caught up with Loverboy’s founder Kyle Cooke to learn more about how he’s capitalized on an organic marketing strategy, where he sees the omnichannel lifestyle brand in the next 3-5 years, and more.įorceBrands: How did your entrepreneurial journey start? What inspired you to launch Loverboy? The Loverboy Spritz is crafted to resemble a freshly-shaken cocktail with only 100 calories and zero added sugar, delivered to your doorstep in 44 states. Since expansion via the beer wholesaler channel takes time, and because consumers seeking RTD cocktails also need premium alternatives, Loverboy launched a line of bubbly canned cocktails to be sold online. Their goal was to create an authentic brand and put a new twist on ready-to-drink, thirst quenching alcoholic beverages by designing premium products for the health-conscious consumer. He and his fiancé Amanda Batula (also on the reality show) are building the company from scratch for all to see on TV (Season 5 will air in Q1 '21). Loverboy was founded by Kyle Cooke, best known for starring in Bravo TV's Summer House as the resident entrepreneur. Now that its supply chain and co-packer relationships have been bolstered, Loverboy will be rapidly expanding in 2021. no sales or marketing budget), Loverboy has been operating on a zero inventory basis since April 2020, experiencing prolonged out-of-stocks each month. They're also sold in NH & WI by A-B distributors, and will be relaunched in NY this January by Manhattan Beer Co.ĭue to unprecedented 100% organic pull (i.e. Loverboy experienced exponential growth upon its formal launch in 2020, becoming the #4 hard seltzer & #2 hard tea in Massachusetts. Flavors include White Teach Peach, Hibiscus Pom, & Lemon Iced Tea. It's Sparkling Hard Tea is a premium alternative to hard seltzers at just 90 calories and 0g sugar. Loverboy is a better-for you adult beverage & lifestyle brand launched on national television in 2019.
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